Get your message out creatively!
Your parent-teacher group is having a bake sale to raise money for the library. How do you let everyone know? Creating eye-catching flyers will help you get the word out in more ways than one.
What does eye-catching mean in practical terms? It means that the basic information you need to attend an event or activity stands out in an easy-to-remember format. That means a good informative flyer clearly conveys the old newswriter’s list of lead paragraph facts: Who? What? Where? When? Why?
Who: Curran Elementary School PTA
What: Bake Sale
Where: School Gym
When: Monday, September 3rd, 3:30-4:30 p.m.
Why: for the School Library
These are the essential facts your flyer should convey. Whatever else you put into your flyer, these are your big type items. Remember that many of the people who read your flyer whether in the school hall or passing through the dime store door don’t have a pencil. Put your main facts in your biggest lettering. That makes it easier for your reader to remember your information until he or she can stop and write it down.
Put Additional Facts in Smaller Print
Of course there may well be other things you want to say such as a rain date for an outdoor activity, the contact name and phone number for contributions, cautions such as ‘children under 10 must be accompanied by an adult’ or ‘bring work gloves.’ These go in smaller type. People who have already gotten the main facts will stop to check out or write down these items. First though they need to get the main message straight.
Using Good Graphics
Adding graphics and color both enhance your creating eye-catching flyers, but there are a few cautions. Graphics can be hand drawn or downloaded from a free clipart website. A picture of a plate of cookies gets your bake sale message across quickly. Be careful, however, in choosing graphics that may be ambiguous. That downloaded birthday cake with a candle says ‘party’ a little more than it says ‘bake sale.’
Be careful also that your graphics don’t completely overwhelm your print message. Especially if you are new at creating eye-catching flyers, you may want to try out several pieces of graphic art until you find the size, shape and texture that best supports your message without distracting from it.
Which Paper and Colors Do the Trick
In general for paper color, bright and light are your watchwords. A Christmas green or red may have a lot of punch among pastel flyers on a bulletin board but even heavy type can sink into that strong color five feet away from the flyer. Consider adding a colored border from your computer, keeping the message clear and readable.
Choosing paper color can also be affected by competing flyers already posted when and where you want to advertise. Have you already seen several events roughly at the same time as yours all printed on the same goldenrod stock? That seems an especially common happening in the fall. Go green, orange, lavender, tan or light blue to stand out.
The best way to figure out graphics and colors is to remember where and how your flyer will be used:
– Stuck in backpacks for children to take home? Just make sure it isn’t the same color as the weekly school newsletter.
– Parents need to know who to call for further information? Underline it or put it in a bordered box.
– Posted in hallways and on store windows? Make sure your message is clear at a brief glance from a distance of five to ten feet away. That will tell you how big those magic words ‘Bake Sale’ need to be.
In general, the best way to test out your flyer is to post it and step back. Is it clear and informative? Even better, ask someone who doesn’t know about the event to be your viewer from a distance.
If your job means creating eye-catching flyers over and over, say for public information presentations, support group meetings, seminar sessions or lots of those yummy bake sales, consider creating a personal style for all your repeaters. A consistent typeface and graphic for your organization, the same color for all your flyers and a consistent arrangement of your information all make creating flyers easier.
Just like other logos and brand names, make it easy to recognize what your organization is doing. If you wonder how well this works, draw two adjoining arch curves on a piece of paper and ask one of your kids what that’s about.
Creating eye-catching flyers can be a lot of fun. Take the job and let everyone think you’re working terribly hard. In fact, you’ll be having a good time getting your organization’s message across instead.